Are you ready for some crystal clear clarity that will boost your marketing and manifesting efforts tenfold?
Last weeks Marketing Magic Tip #1 talked about getting your mindset focused and your energy high before undertaking any marketing activities.... this week we focus on getting clear on your market and message.
The biggest mistake I see people make in their marketing and the biggest mistake I made myself was to try and cater to everyone and to make my message too broad and vague.
The health and wellness industry especially is filled with fluffy and vague marketing messages that sound nice but have very weak marketing power.
My business shifted dramatically when I finally stopped trying to help everyone and chose a specific group of people to target in my marketing.
Once I was clear on my target market, I researched them thoroughly to find out what they struggled with and what they desired. I investigated the exact words that they used to describe their struggles and desires and I filled my marketing with those words.
Simple as that!
As soon as my target group narrowed and I researched them to be able to 'speak their exact thoughts', in all of my social media posts, emails and blogs my marketing was magnetic!
You need absolute clarity on your target market and your message to have effective and powerful marketing.
So I suggest that you get out a paper and pen right now and write down these 5 things:
1. What are your business goals you want achieve before the end of the year?
2. Who is your exact target market? Describe them in detail.
3. What are your target markets' main struggles and desires?
4. What is your main consistent message you want to convey to your market? (based on your research above)
5. What are the next 3 steps you need to take in your marketing to reach your market with your message.
Remember crystal clear clarity on the above steps and focus to do what it takes ensures success.
If you would love to get some support in finding greater clarity in your marketing APPLY HERE for a place at the Bali Biz Retreat Sept 5th - 9th in Ubud.
It's time for crystal clear clarity and marketing magic!
Focus and Shine! x